The red plaid flannel shirt is the same, but the iconic Brawny man is stepping aside for the Brawny Woman in honor of Women’s History Month.
The limited edition packs of paper towels will feature women for the month of March as part of the #STRENGTHHASNOGENDER promotion.
The company is also releasing a series of videos featuring trailblazing women in STEM fields – that’s science, technology, engineering and math.
The theme video features women from history who shattered barriers to pave the way for others.
Facebook - Twitter - Google+