Sunday, January 7, 2018

Papa John's Will Not Advertise During The Superbowl


Papa John’s became the “official pizza sponsor” of the NFL and the Super Bowl, the biggest pizza sales event of the year, seven years ago, but it seems the company won’t even be buying an advertising slot this year.

"We currently do not have a Super Bowl spot booked or produced, but are exploring our options in and around the game,” Brandon Rhoten, Chief Marketing Officer for Papa John’s, said in an interview with the Courier-Journal.

Representatives for the Louisville-based company, which replaced founder John Schnatter as CEO in late December, said if there is an ad, they aren’t sure what that ad will look like—meaning, they don’t know if Schnatter will be featured in it.

Source: KVUE